Vitamin C
Elizabeth Arden - Vitamin C Ceramide Capsules Launch Campaign
![](https://uploads-ssl.webflow.com/5ed7b4df98338703d7ff7f9d/5f148a5d5487af275c2b33ad_2.jpg)
Ceramide and Vitamin C, encapsulated for freshness and potency, join forces to give you a precise dose of brightening power.
My role: Art direction for the campaign. Including concept, design, print and social photography, and video direction. Conceptualized, storyboarded, and directed the CGI ceramide product line video.
- Details⤫
My Role: Art direction for the campaign - Including concept, design, print and social photography, and video direction.
Agency: Sweden Unlimited
Photographer: Daniel Cano & Dan McCoy
CG Production: Method Studios
![](https://uploads-ssl.webflow.com/5ed7b4df98338703d7ff7f9d/6233d56474122f169b3edd57_Screen%20Shot%202022-03-17%20at%205.41.16%20PM.png)
![](https://uploads-ssl.webflow.com/5ed7b4df98338703d7ff7f9d/5f148a57710ab90d23590e89_1.jpg)
![](https://uploads-ssl.webflow.com/5ed7b4df98338703d7ff7f9d/5f148ac6710ab9bdcc590eb6_13.png)
![](https://uploads-ssl.webflow.com/5ed7b4df98338703d7ff7f9d/6235fb464eaf472b14ac63b1_Screen%20Shot%202022-03-19%20at%208.47.58%20AM.png)
Social Campaign:
We created a social campaign to compliment the print campaign launch. The social assets focus on playful and sensorial imagery to show the vitamin C benefits.
![](https://uploads-ssl.webflow.com/5ed7b4df98338703d7ff7f9d/5f148a88ce02e1374bd69687_6.jpg)
![](https://uploads-ssl.webflow.com/5ed7b4df98338703d7ff7f9d/5f148a6afc9952fbacba0ee7_4.jpg)
![](https://uploads-ssl.webflow.com/5ed7b4df98338703d7ff7f9d/5f148aaed13f494607b03fd2_9.jpg)
![](https://uploads-ssl.webflow.com/5ed7b4df98338703d7ff7f9d/6233fa7f74d0993a7840b542_vitamin-c.jpeg)
![](https://uploads-ssl.webflow.com/5ed7b4df98338703d7ff7f9d/5f148aa0ece8b758523000d4_8.jpg)
![](https://uploads-ssl.webflow.com/5ed7b4df98338703d7ff7f9d/6235fa60d84632363d9854a9_Screen%20Shot%202022-03-19%20at%208.44.22%20AM.png)
![](https://uploads-ssl.webflow.com/5ed7b4df98338703d7ff7f9d/5f148ac190899409415d4c1f_12.jpg)
![](https://uploads-ssl.webflow.com/5ed7b4df98338703d7ff7f9d/5f148abb0a91124daf27f891_11.jpg)
![](https://uploads-ssl.webflow.com/5ed7b4df98338703d7ff7f9d/5f20753c57c42b647dc4a4ba_3.gif)