Vitamin C

Elizabeth Arden - Vitamin C Ceramide Capsules Launch Campaign

Ceramide and Vitamin C, encapsulated for freshness and potency, join forces to give you a precise dose of brightening power.

My role: Art direction for the campaign. Including concept, design, print and social photography, and video direction.
We conceptualized and storyboarded the ceramide product line video.

  1. Details

    Agency: Sweden Unlimited

    AD: Emily Jane Davis

    Photographer: Daniel Cano & Dan McCoy

    CG Production: Method Studios

Social Campaign:

We created a social campaign to compliment the print campaign launch. The social assets focus on playful and sensorial imagery to show the vitamin C benefits.

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