Elizabeth Arden - Vitamin C Ceramide Capsules Launch Campaign
Ceramide and Vitamin C, encapsulated for freshness and potency, join forces to give you a precise dose of brightening power.
My role: Art direction for the campaign. Including concept, design, print and social photography, and video direction. Conceptualized, storyboarded, and directed the CGI ceramide product line video.
My Role: Art direction for the campaign - Including concept, design, print and social photography, and video direction.
Agency: Sweden Unlimited
Photographer: Daniel Cano & Dan McCoy
CG Production: Method Studios
We created a social campaign to compliment the print campaign launch. The social assets focus on playful and sensorial imagery to show the vitamin C benefits.