Guerriers is a tennis-inspired uniform reimagined by the stylish humans who wear it. The name Guerriers is French for Warrior.
Guerriers is a new clothing line that was aiming to launch, then covid hit. My role was to develop the brand’s creative direction and content strategy for the website, social, and all digital platforms. With a team of talented and creative women, we were able to launch Guerriers and convey the brand’s ethos of being a warrior; especially during this time.
My Role: Creative direction, brand identity, design, & conceptual development.
Senior Designer: Sorra Lee
Copywriter: Kate Messinger
Model Photographer: Garnish Studios