Sugarpova is Maria Sharapova's delicious candy company. We were asked to take over all content creation for all digital channels: website, social, emails, etc. By redirecting the content aesthetic and incorporating branded elements, we were able to create a fun candy world.
My role: Art direction, design, social strategy, photography, and 3D rendering, for digital content creation.
Agency: Sweden Unlimited
AD: Emily Jane Davis
In three months we were able to increase Sugarpova's social media engagement, followers, average likes, & average comments.
We were able to do this by branding the social media with consistency of the lip logo, color palette, and using sensorial imagery.
We created Giphy stickers of all of the Sugarpova candy, Maria herself, and additional seasonal stickers.