Vitamin C

Vitamin C Ceramide Capsules Launch Campaign

Elizabeth Arden

Agency: Sweden Unlimited

AD: Emily Jane Davis

Photographer: Daniel Cano & Dan McCoy

CG Production: Method Studios

Ceramide and Vitamin C, encapsulated for freshness and potency, join forces to give you a precise dose of brightening power.

My role: Art direction for the campaign. Including concept, design, print and social photography, and video direction.

Video Campaign

:30 Second Video

We conceptualized and storyboarded the ceramide product line video.

This is the :30 second Vitamin C cutdown.

Social Campaign

We created a social campaign to compliment the print campaign launch. The social assets focus on playful and sensorial imagery to show the vitamin C benefits.

  • LinkedIn
  • Instagram
  • Vimeo