Zales

Zales Jewelers offers a wide range of options for guests who seek excellent quality and exceptional value in fine jewelry.

We all need to celebrate love like never before. —make a bold statement, go bigger than a little cupid and truly honor the extraordinary force that helped us all survive and stayed united. Cupid, thank you for the hard work all these years. But this Valentine's Day we need a new icon who inspires love in all its expressions. Say hello to VALENTINA, the New Love Goddess. 

  1. Details

    My Role: Art direction & concept for the campaign, photo/video direction, production storyboarding, and digital asset design.

    Client: Zales 

    Agency: Badger & Winters 

    CD: John Castrillon 

    Senior AD: Ivan Wollin 

    Copywriter: Javier Ortiz

    Copywriter: Regina Strong

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