Red Door Spa
We created a soft color palette to be used throughout the product photography and illustrations. We photographed Elizabeth Arden products with the Red Door Services devices.
My role: Art direction for the campaign. Including concept, design, print and social photography.
Agency: Sweden Unlimited
AD: Emily Jane Davis
Illustrator: Carolina Melis
Model Photographer: Yulia Gorbachenko
Product Photographer: Will Styer
Prop Stylist: Beverley Hyde
Models were photographed as well using the Red Door Services devices. We shot highly detailed and crisp images of the models, and used a soft grey background to correlate with our product photography.
The illustrations are used in the Red Door Spa store and for Red Door Spa events. They needed to represent different strong women in New York City, while also communicating the spa treatment.