CHINESE NEW YEAR 2020

Year of the Rat

Elizabeth Arden

360 Holiday Campaign

Agency: Sweden Unlimited

AD: Emily Jane Davis

Photographer: Greg Delves

CG Production: Industrial Color

In this campaign we aimed to convey celebration and generous spirits during this special holiday. This concept touches on the spirit of Chinese New Years - illustrating how one can experience the excitement and exuberance of the holiday through giving.

My role: Art direction for the campaign. Including concept, design, print and social photography, and video direction.

Video Campaign

:30 Second Video

Celebrate Together is our video overarching theme

for Chinese New Years 2020. Normally for Chinese New Years people reflect on the past, celebrate in the present and bless each other with good fortunes for the future. This video takes you on a journey through magic and giving of Elizabeth Arden products.

Social Campaign

  • LinkedIn
  • Instagram
  • Vimeo