CHINESE NEW YEAR 2020
Year of the Rat
360 Holiday Campaign
Agency: Sweden Unlimited
AD: Emily Jane Davis
Photographer: Greg Delves
CG Production: Industrial Color
In this campaign we aimed to convey celebration and generous spirits during this special holiday. This concept touches on the spirit of Chinese New Years - illustrating how one can experience the excitement and exuberance of the holiday through giving.
My role: Art direction for the campaign. Including concept, design, print and social photography, and video direction.
:30 Second Video
Celebrate Together is our video overarching theme
for Chinese New Years 2020. Normally for Chinese New Years people reflect on the past, celebrate in the present and bless each other with good fortunes for the future. This video takes you on a journey through magic and giving of Elizabeth Arden products.