CHINESE NEW YEAR
Elizabeth Arden Year of the Pig
2019 Chines New Years Campaign
Agency: Sweden Unlimited
AD: Emily Jane Davis
Paper Craft Artist: Arielle Casale
Photographer: Francisco de Deus
3D Artist: Maxwell Sorenson
For this Chinese New Years campaign, my role was to conceptualize, design, & art direct all deliverables. The campaign featured the Pig, which is the Zodiac animal for 2019.
My role: Art direction and design for the video, print, and digital assets.
Below is the concept storyboard that I designed for our papercraft production.
The decorated red door door opens up to reveal a handmade paper craft world and the pig travels throughout in pursuit of unknown riches. Elizabeth Arden products and different environments move in and out; exposing worlds of imagination and excitement. We see the story end with our paper pig in the last frame surrounded by unlimited wealth and fortune.
Style frames from the final video